Anhiesher Busch Essays - Anheuser-Busch, Anheuser-Busch InBev

Anhiesher Busch Anheuser-Busch Companies, Inc. continually seeks opportunities to maximize shareholder value and increase efficiency. Through their extremely effective marketing strategies Anheuser-Busch has gained control of over 47% of the global market share. In the process of doing this, Anheuser-Busch has become one of the most recognizable trademarks. This is not without faults though. Anheuser-Busch's aggressive advertising campaign has targeted more than who they bargained for. Through Anheuser-Busch's catchy advertisements, they have attracted customers other than the 21+ age group, and recreational drinkers. The company has made significant marketing investments to build Budweiser brand recognition outside the United States and operates overseas breweries in China and the United Kingdom. The company also has a significant influence on Mexico's largest brewer and producer of the Corona brand. With an estimated 47.5% of the total market share for 1999, Anheuser-Busch continues to widen the gap separating them from their nearest competitors. Budweiser and Bud Light are the No.1 and No. 2 best-selling beers in the world. Miller, their closest rival maintains 22.1% of the market share. In 1999, they achieved record sales and earnings, selling over 100 million barrels of beer worldwide for the first time in history. August A. Busch III, Chairman of the Board and President, says his company owes its success to, ?The combination of outstanding domestic beer industry fundamentals, the highest quality and freshest beer in the industry and exceptional marketing and sales execution.? According to Fortune Magazine, the company applies venerable marketing techniques more vigorously and imaginatively than the competition. The company's most important technique is target marketing. Anheuser-Busch sponsors' events and runs advertising specifically aimed at all sorts of consumers: blacks, whites, blue-collar workers, computer-buffs, and sports fans. Sports fans make up a large, diverse population. The company has strategically positioned themselves to promote to this target audience, with 70% of their advertising dollars going towards sports programming. They have exclusive deals with 21 of 24 major league baseball teams, 21 of 28 National Football League franchises, 300 college sports teams, and most professional basketball, hockey, and soccer teams. Anheuser-Busch has been very effective in maintaining a competitive advantage over its fellow rivals. The primary economic issue affecting this company's environment is taxation. The company is significantly impacted by federal, state and local taxes, including beer excise taxes. Beer excise taxes are a sin tax, which raise revenue for the government. The national median is 18 cents per gallon of beer (St Louis Post, 98). An increase in taxes effects costs to the company, hence, costs to the wholesalers and consumers. The economic constraints beer excise taxes make a huge affect the company's overall performance. The social environment plays a key role in how Anheuser-Busch effectively markets their product to its consumers. For apparent reasons, such as, alcohol abuse, underage drinking, and drunk driving, not everyone is in favor of promoting alcoholic beverages. Many individuals and organizations lobby against the brewing industry and have a strong voice in the political arena. MADD, (Mothers Against Drunk Driving) is well known for its prominent position in the fight to end alcohol abuse. There has been much talk on how Anheuser-Busch chooses to advertise its beer products. Over the years, some of their most successful advertising campaigns have been targeted for promoting underage drinking. Anheuser-Busch Super Bowl Ad encourages parents to talk to teens to prevent illegal drinking. It is evident; alcohol advertising is subject to serious debate. These issues may place constraints on marketing activities and must be taken into consideration. In contrast, this company owes its success to its product's popularity. A large majority of the adult population enjoys alcoholic beverages, drinks responsibly and is strongly in favor of promoting alcoholic beverages. Anheuser-Busch must be prepared to effectively handle the social controversy, which arises with the sale of their product. The political environment is very influential on the brewing industry. Often, social issues affect the political realm, consequently, placing more restrictions on the sales or consumption of alcohol. For instance, MADD seeks support from politicians during election time. Political leaders may then fight to increase alcohol taxes, as well as, place more restrictions on the marketing and consumption of alcohol. In 1993, Senator Paul Simon, of Illinois, introduced legislation that would require

Filler Words (Muletillas) in Spanish

Filler Words (Muletillas) in Spanish Question: In English we have many filler words for when we dont know how to continue on in a sentence, or that can even express a certain emotion (e.g., err...). I am thinking of words such as hmmm... err... like (ooh, I hate that. Hey, I used another one.). What I would like to know is, what are some types of words such as this in Spanish? Answer: My least favorite is you know. In any case, in Spanish those filler words are called muletillas (or, less commonly, palabras de relleno) and are very common. But Spanish speakers tend not to use one-syllable utterances as much as in English. Instead, they tend to use common words like este (usually pronounced as esteeeee, depending on how nervous the person is), esto (or estoooo) or in Mexico o sea (which roughly means I mean). Che is often heard in Argentina. In other areas you may hear es decir (meaning, roughly, that is to say). The err has its equivalent in the sound eeeehh, and em is similar to the English ummm. Also, it is very common to use pues, which has a variety of meanings. Pues can be used at the start of a sentence as a kind of filler while you can get your thoughts together. Or try a ver, which can be thought of as lets see or well see.

CRITICAL REFLECTION ON THE EFFECTIVE CARE MANAGEMENT OF A PATIENT WITH Essay

CRITICAL REFLECTION ON THE EFFECTIVE CARE MANAGEMENT OF A PATIENT WITH CHEST DRAIN FOLLOWING A STABBED WOUND AT THE RIGHT SIDE - Essay Example However, the cases of hemothorax and pneumothoraces have dominated the list of recent nursing care emergencies resulting chest injuries as observed by Mowery et al. (2011, p.513). As a senior nurse in the ortho/general surgical department, my healthcare team is bound to encounter such medical emergencies. On the other hand, it is of paramount importance to have relevant expertise in the aforementioned ortho/general surgery portfolio so as to keep an excellent edge in offering the required leadership and professionalism in nursing emergency care. For that reason, this module provides an ideal opportunity to learn and internalize the approved medical manoeuvres in the management of patients with chest drain that has caused pneumothorax. The knowledge will enhance my professional development, nursing competency, clinical exposure and personal confidence in handling similar chest drain cases in the future. This paper focuses on experiential reflection on the effective nursing care manage ment of chest drain patient with pneumothorax with reference to the analytical application of Gibbs Model 1998 (Nicol 2012). Accordingly, the chronology of this reflection examines the details of the case, the resulting personal feeling about it and the professional sense drawn from such clinical experience. Objective application of this model enables the learner to acquire practical insights that will go a long way to improve the fidelity of the portfolio as well as her professional performance in the relevant medical department (Gibbs 1988; Oelofsen 2012, p.22). Case Summary The simulation hitherto involves a 50 year old male patient brought to the ortho/general surgery department with a stub wound on the right side of the chest. From clinical diagnosis, the patient developed chest drain from the stub penetration which has consequently caused pneumothorax. Based on the facts that the chest injury was penetrative with no medical history of spontaneous pneumothorax, this clinical em ergency could be classified as open traumatic pneumothorax as reiterated by Sharma and Jindal (2008, p.35). This is the situation at hand for which the medical team seeks to apply the best line of care and treatment to stabilize the patient towards full recovery from traumatic pneumothorax. Reflective Nursing Care Management for Chest Drain Patient Description of what happened The patient presented at the hospital with chest injury sustained from an apparent stub wound. As such, pre-treatment nursing care management required rapid assessment of the situation to accurately diagnose the case and establish the magnitude of the